Influencer Marketing & UGC Campaigns
We deliver influencer marketing and UGC campaigns end-to-end for brands and agencies in more than seven countries.
We use our proprietary technology, Lifeislive Predict, to forecast results and scale impact.
Know what to expect before your campaign goes live
Most agencies measure results after a campaign goes live. We work to reduce uncertainty before you invest.Before launching a campaign, we assess its viability using Lifeislive Predict, our proprietary planning tool. It helps us estimate a campaign’s likely impact, make better investment decisions and maximise results.
The types of influencer marketing campaigns we deliver
› Awareness: building reach and brand awareness.› Consideration: positioning, product education and building preference.› Performance: conversion-focused campaigns.› UGC: content from users or creators sharing real experiences with a brand or product.› Events and special activations: coverage, experiences and digital amplification.› Seeding: sending products to selected creators to generate organic visibility.
A model without conflicts of interest.
We prioritise creators outside our roster, building the most effective mix for each campaign’s objectives, audience and context. We only recommend talent we represent when the client requests it or when they are the best fit for the stated objective.
End-to-end campaign management
To keep delivery aligned with our forecasts, we manage every stage of the campaign from start to finish.
StrategyStrategic briefing, objective setting and creative concept development.
ActivationData-driven creator selection, contracting and management.
OversightContent monitoring, contract fulfilment, advertising compliance and reporting.
Lifeislive Predict: our proprietary technology to forecast results and scale impact.
Lifeislive Predict is our predictive analysis and modelling system, designed to reduce risk before investing in influencers.We turn data into strategic decisions.› We analyse each creator’s actual performance and audience quality.› We compare creators against industry benchmarks and our own historical data.› We simulate campaign scenarios before launch to forecast results.› We optimise investment to maximise efficiency and ROI.
Frequently Asked Questions
No. We select campaign talent from the wider market. We first build a mix of creators outside our roster and only recommend our own talent if the client requests it or if they offer a clear advantage for the campaign objective. This helps avoid any perceived conflict of interest and keeps the brand’s needs at the centre of our approach.
It means estimating performance before a campaign goes live, based on its marketing objective: awareness, consideration or conversion. Lifeislive Predict models three scenarios—conservative, realistic and optimal—to support better investment decisions and maximise impact.
Yes. Once an influencer campaign is live, we can add paid media to increase reach, traffic and conversions. We coordinate creator permissions, manage the media investment and optimise performance.
UGC, or user-generated content, is content made by users or creators that shares real experiences with a brand or product. Brands use it across social media and digital campaigns because it feels authentic, builds trust and can outperform traditional advertising.
We combine creator performance data, advanced audience analysis, category relevance and industry benchmarks.
Before negotiating a partnership, we analyse the creator’s historical performance by format, growth trends, consistency and previous campaign results. We then assess audience quality, brand fit and advertising saturation. This helps us estimate their value based on their ability to deliver impact. We provide the client with a detailed profile covering performance and audience metrics to support the investment decision.
We work in more than seven countries across Europe and Latin America.