Content Production
We create digital entertainment formats featuring influencers and celebrities, weaving brands naturally into the story.
Content that works today entertains without interrupting
For a digital entertainment format to succeed over time, you need to understand how audiences respond and evolve it using data.For us, a format is more than a video. It is a narrative framework designed to adapt, scale and become a space that holds real attention.By creating it, we give brands a place in content audiences choose to watch, rather than an ad competing for attention.
Our digital entertainment formats and brand integrations
These are the main digital entertainment formats we produce for brands and the three ways we integrate brands into the story without disrupting the experience. Formats we produce› Interviews and podcasts› Documentaries› Mini-series› Reality shows and competitions How brands fit into the story› Scripts and narratives built around a natural role for the brand› Sponsorship of a format or individual episodes› Contextual product placement within the story
Lifeislive Predict: our proprietary technology to forecast results and scale impact.
Lifeislive Predict helps us identify the formats, stories and talent most likely to retain audiences and drive impact, optimising each production from concept to distribution.
Frequently Asked Questions
› Branded content is built around a concept or narrative in which the brand plays an active role.› Product placementintegrates a product naturally into a scene or setting without making it the focus of the content.In both cases, the brand should feel like a natural part of the content.
Yes. We produce formats with both our own talent and external creators, selected to match each project’s objectives.
We manage the entire process: concept development, scripting, pre-production, filming, editing and distribution.