{"id":159446,"date":"2026-03-07T12:55:32","date_gmt":"2026-03-07T11:55:32","guid":{"rendered":"https:\/\/lifeislive.es\/about-lifeislive\/"},"modified":"2026-11-05T00:07:26","modified_gmt":"2026-11-04T23:07:26","slug":"about-lifeislive","status":"publish","type":"page","link":"https:\/\/lifeislive.es\/en\/about-lifeislive\/","title":{"rendered":"About Lifeislive"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;174546&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;261919&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;155954&#8243; heading_custom_size=&#8221;clamp(50px, 11vw, 100px)&#8221;]About Lifeislive[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;173655&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153900&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;138787&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]We are an influencer marketing agency bringing together <span style=\"color: #808080;\">talent management, brand campaigns and digital entertainment production.<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;144115&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>We use our proprietary technology, Lifeislive Predict, to forecast results and scale impact.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;189113&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;173954&#8243;][vc_gallery el_id=&#8221;gallery-526385&#8243; type=&#8221;css_grid&#8221; medias=&#8221;2120,5016,5593,158230,4998,159235&#8243; grid_items=&#8221;6&#8243; screen_lg_items=&#8221;3&#8243; screen_lg_breakpoint=&#8221;1000&#8243; screen_md_items=&#8221;3&#8243; screen_md_breakpoint=&#8221;600&#8243; screen_sm_items=&#8221;3&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;media|nolink|original,icon&#8221; css_grid_images_size=&#8221;one-one&#8221; single_shape=&#8221;round&#8221; radius=&#8221;hg&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;117553&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;336943&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;204421&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;262577&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]Building the infrastructure of influence[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;131894&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Lifeislive was founded in 2021 to build an integrated model connecting talent, brands and content through data-driven decision-making.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">The thinking is simple: talent is the <strong>source of influence<\/strong>; <strong>brands invest in influence<\/strong>; <strong>content<\/strong> <strong>turns that influence into sustained attention<\/strong> ; and <strong>data turns the entire process<\/strong> <strong>into a decision-making system<\/strong>.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;158837&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;141621&#8243; mobile_height=&#8221;45vh&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;861611&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;532626&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;878262&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221;]Our Journey[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;106652&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>2021: starting with campaigns<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;197482&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Lifeislive began by delivering <strong>influencer marketing campaigns.<\/strong><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Working with brands, we soon realised that impact depended on more than creativity or reach. It also depended on <strong>the decisions made before investing<\/strong>: which creators to choose, which story to tell and what outcomes were realistic.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">In 2022, this need led us to develop <strong>our own analytics capabilities.<\/strong><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;118230&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/campanas-influencer-marketing\/\"><span style=\"color: #808080;\"><u><strong>Explore our campaigns \u203a<\/strong><\/u><\/span><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;805701&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>2022: introducing Lifeislive Predict<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;167627&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Lifeislive Predict began as an internal tool to model potential outcomes before launching a campaign.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">It was built to meet an <strong>operational need<\/strong>rather than as a commercial product: analysing historical performance, assessing audience quality, comparing formats and estimating conservative, realistic and optimal scenarios.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Over time, it grew beyond campaign support to become part of our <strong>infrastructure<\/strong>.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">And it continues to evolve.<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;125855&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/en\/lifeislive-predict\/\"><span style=\"color: #808080;\"><u><strong>Explore Lifeislive Predict \u203a<\/strong><\/u><\/span><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;101186&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>2025: expanding into talent management<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;151780&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]In late 2024, we added <strong>talent management for influencers, athletes and artists.<\/strong><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">This was a <strong>natural evolution of our model<\/strong>, rather than diversification for its own sake. To improve how brands invest in influence, we also needed to understand how talent develops from within.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Many creators needed <strong>business structure<\/strong>: clear positioning, aligned partnerships and new business opportunities.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Talent management completed<strong>an essential part of the system.<\/strong><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;366446&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/en\/talent-management\/\"><span style=\"color: #808080;\"><u><strong>Explore talent management \u203a<\/strong><\/u><\/span><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;347498&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>2026: producing digital entertainment<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;199382&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]In early 2026, we began <strong>producing digital entertainment formats featuring influencers and celebrities.<\/strong><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Integrating a brand into individual posts is one thing; <strong>building formats where the brand belongs naturally in the story<\/strong> takes a different approach.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Production grew from our work with brands and talent: designing formats to <strong>hold audiences\u2019 attention<\/strong> and let brands participate without interrupting the experience.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">This made <strong>content production the layer that connects talent and brands.<\/strong><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;410327&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/en\/content-production\/\"><span style=\"color: #808080;\"><u><strong>Explore content production \u203a<\/strong><\/u><\/span><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;186457&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;204421&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;115730&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]One model, four connected layers[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;205746&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Today, Lifeislive operates as an integrated system connecting:<\/p>\n<p><strong>\u203a Talent:<\/strong> we represent influencers, athletes and artists.<br \/>\n<strong>\u203a Brands:<\/strong> we deliver influencer marketing campaigns.<br \/>\n<strong>\u203a Content:<\/strong> we produce digital entertainment formats.<br \/>\n<strong>\u203a Data:<\/strong> our proprietary technology, Lifeislive Predict, connects it all.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">We take a connected approach to influence.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Representing talent without understanding <strong>brand strategy <\/strong>limits their growth. Running campaigns without understanding <strong>how creators develop<\/strong> limits strategic depth. Producing content without <strong>business insight<\/strong> stops at creativity. Making <strong>decisions<\/strong> without data leaves influence to intuition.<br \/>\n<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;157030&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;137790&#8243; mobile_height=&#8221;45vh&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;190284&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;156461&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;120071&#8243; mobile_height=&#8221;45vh&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;204421&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;932473&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]Influence goes beyond visibility[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;167087&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Influence goes beyond visibility: it encompasses positioning, business, intellectual property and the ability to sustain attention.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"><strong>Managed well, influence builds assets<\/strong>. Managed poorly, it only creates noise.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Our job is to make sure it builds assets.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;321424&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;204421&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;149030&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]What we are building[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;146308&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Since 2021, we have expanded our model as the market has evolved, adding new capabilities whenever they strengthen the system. We will continue to do so.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">We add services when they strengthen our model and help us build better connections between talent, brands and content, rather than simply following trends.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Influence will continue to grow in cultural and economic importance. The difference will come down to <strong>who can manage it with the right structure.<\/strong><\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">That is what we are building.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;158853&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;206318&#8243; mobile_height=&#8221;45vh&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;357306&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; font_family=&#8221;font-138380&#8243; overlay_alpha=&#8221;100&#8243; radius=&#8221;hg&#8221; shadow=&#8221;xl&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;262484&#8243; mobile_height=&#8221;35vh&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;209343&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;170228&#8243;][vc_custom_heading text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;790771&#8243; heading_custom_size=&#8221;clamp(35px,5vw,70px)&#8221;]<span style=\"color: #000000;\">Let\u2019s talk<\/span>[\/vc_custom_heading][vc_button button_color=&#8221;color-jevc&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;168781&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Flifeislive.es%2Fen%2Fcontact%2F|title:Contacto|&#8221;]Contacto[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; 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