{"id":157661,"date":"2026-01-16T09:22:13","date_gmt":"2026-01-16T08:22:13","guid":{"rendered":"https:\/\/lifeislive.es\/?post_type=portfolio&#038;p=157661"},"modified":"2026-03-10T17:34:35","modified_gmt":"2026-03-10T16:34:35","slug":"haagen-dazs-turron-xo","status":"publish","type":"casos-de-exito","link":"https:\/\/lifeislive.es\/en\/casos-de-exito\/haagen-dazs-turron-xo\/","title":{"rendered":"H\u00e4agen-Dazs \u2022 Turr\u00f3n XO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;157678&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;149719&#8243; css=&#8221;.vc_custom_1768553248773{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;6&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-138380&#8243; overlay_alpha=&#8221;10&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;732357&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;114335&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;205858&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;175073&#8243; el_class=&#8221;.hero-brand&#8221; heading_custom_size=&#8221;23px, 3vw, 50px&#8221;]<span style=\"color: #808080;\">H\u00e4agen-Dazs \u00b7 Turr\u00f3n XO<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;162928&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]C\u00f3mo anticipamos el impacto de la campa\u00f1a y alcanzamos +1M de personas en Stories, exclusivamente por intercambio y sin paid media.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;595233&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>Campa\u00f1a de influencer marketing para impulsar el lanzamiento navide\u00f1o del producto.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;652305&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;803253&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]El reto[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;101338&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Acompa\u00f1ar el <strong>lanzamiento navide\u00f1o<\/strong> del Turr\u00f3n XO Macadamia Nut Brittle, una edici\u00f3n limitada de car\u00e1cter premium creada en colaboraci\u00f3n con <strong>Dabiz Mu\u00f1oz<\/strong>, en un periodo marcado por la alta saturaci\u00f3n de mensajes y una fuerte presi\u00f3n de marca.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> El desaf\u00edo consist\u00eda en:<\/span><br \/>\n\u203a <strong>Trasladar<\/strong> una propuesta sensorial y gourmet a entornos sociales.<br \/>\n\u203a Construir una <strong>narrativa<\/strong> relevante en un contexto estacional muy competitivo.<br \/>\n\u203a <strong>Anticipar el alcance potencial<\/strong> de una campa\u00f1a basada exclusivamente en contenidos en <strong>formato Stories<\/strong>, en un modelo de colaboraci\u00f3n org\u00e1nica <strong>por intercambio<\/strong>.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158159&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;732079&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;727314&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158165&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;205413&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;179685&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>La idea creativa<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;138027&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]A partir del concepto desarrollado junto a la agencia creativa de la marca, la campa\u00f1a se articul\u00f3 como una experiencia sensorial navide\u00f1a reinterpretada para el lenguaje social.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> La narrativa revisaba la tradici\u00f3n del turr\u00f3n desde una mirada gastron\u00f3mica contempor\u00e1nea, <strong>conectando<\/strong> la colaboraci\u00f3n con Dabiz Mu\u00f1oz, el car\u00e1cter premium del producto y los momentos de celebraci\u00f3n propios de la Navidad.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> El objetivo era que el lanzamiento se percibiera no solo como un producto, sino como una <strong>experiencia navide\u00f1a compartible<\/strong>, adaptada al lenguaje ef\u00edmero, emocional y cercano del formato Stories.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;117295&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;336845&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Anticipaci\u00f3n del resultado<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;284918&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Antes de la activaci\u00f3n, se modelizaron distintos escenarios de resultado mediante <strong>Lifeislive Predict<\/strong>, teniendo en cuenta el uso exclusivo del formato Stories, el territorio creativo definido junto a la agencia de la marca y el mix de talento seleccionado.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Esta anticipaci\u00f3n permiti\u00f3 validar la viabilidad del planteamiento y ajustar la selecci\u00f3n de perfiles para alcanzar el volumen de impacto esperado en un lanzamiento premium y estacional, reduciendo la incertidumbre antes de la ejecuci\u00f3n.<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;966680&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;172588&#8243; el_class=&#8221;.body-ejecucion&#8221;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;109817&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/lifeislive-predict\/\"><u><strong>Saber m\u00e1s sobre Lifeislive Predict<\/strong><\/u><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158157&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;576506&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;905238&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158161&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;195459&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173865&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Activaci\u00f3n<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;964233&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]La campa\u00f1a se activ\u00f3 \u00edntegramente a trav\u00e9s de contenidos en formato Stories, donde los creadores integraron el producto dentro de narrativas vinculadas a la experiencia gastron\u00f3mica y los momentos de celebraci\u00f3n navide\u00f1a.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"><strong> Perfiles:<\/strong> Ana Bastos \u00b7 Alejandra Navarro \u00b7 Jenn Muchuelas \u00b7 Katia G. Colomer \u00b7 Leticia Domenech \u00b7 Alicia Guijarro \u00b7 Blanca Pombo \u00b7 Mar\u00eda G\u00e1lvez \u00b7 Silvia de Benito \u00b7 Roc\u00edo Carre\u00f1o \u00b7<br \/>\nMar\u00eda Pintado \u00b7 Mar\u00eda Urbaneja \u00b7 Mar\u00eda Gimeno \u00b7 Alejandra Corsini \u00b7 Laura Mu\u00f1oz \u00b7 Ana S\u00e1nchez \u00b7 Rebeca Ruiz \u00b7 Marta D\u00edez de Mera \u00b7 Marta Scroi \u00b7 Ana Potti \u00b7 Marta M. Herisson \u00b7 Irene G\u00f3mez \u00b7 Virginia P\u00e9rez \u00b7 Berta Fern\u00e1ndez de Vega \u00b7 Mar\u00eda Vaz \u00b7 Cristina Ortiz.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;117295&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205531&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Resultados<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;140202&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]\u203a Alcance Stories: <strong>+1M de personas.<\/strong><br \/>\n\u203a Campa\u00f1a<strong> por intercambio<\/strong> y <strong>sin paid media.<\/strong><br \/>\n\u203a <strong>Resultado final alineado<\/strong> con la <strong>estimaci\u00f3n <\/strong>del resultado realizada con <strong>Lifeislive Predict.<\/strong><\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> La campa\u00f1a consigui\u00f3 posicionar el Turr\u00f3n XO Macadamia Nut Brittle como una experiencia navide\u00f1a gastron\u00f3mica, manteniendo coherencia con el universo premium de la marca.<br \/>\n<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;966680&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;172588&#8243; el_class=&#8221;.body-ejecucion&#8221;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;119151&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/campanas-influencer-marketing\/\"><u><strong>M\u00e1s sobre el servicio de campa\u00f1as<\/strong><\/u><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158163&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;133759&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; 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