{"id":157640,"date":"2026-01-16T07:59:24","date_gmt":"2026-01-16T06:59:24","guid":{"rendered":"https:\/\/lifeislive.es\/?post_type=portfolio&#038;p=157640"},"modified":"2026-03-10T17:50:56","modified_gmt":"2026-03-10T16:50:56","slug":"the-macallan-rich-cacao","status":"publish","type":"casos-de-exito","link":"https:\/\/lifeislive.es\/en\/casos-de-exito\/the-macallan-rich-cacao\/","title":{"rendered":"The Macallan \u2022  Rich Cacao"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;157646&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;137244&#8243; css=&#8221;.vc_custom_1768547192130{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;6&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-138380&#8243; overlay_alpha=&#8221;10&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;732357&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;114335&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;205858&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;130013&#8243; el_class=&#8221;.hero-brand&#8221; heading_custom_size=&#8221;23px, 3vw, 50px&#8221;]<span style=\"color: #808080;\">The Macallan \u00b7 Rich Cacao<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;850363&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]C\u00f3mo potenciamos el lanzamiento de una edici\u00f3n limitada de The Macallan mediante un evento de lujo y alta gastronom\u00eda.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;511336&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>Campa\u00f1a de influencer marketing para impulsar el evento de lanzamiento de un producto.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;937686&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;803253&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]El reto[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;126840&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]Dar <strong>visibilidad al lanzamiento<\/strong> de The Harmony Collection \u00b7 Rich Cacao, una edici\u00f3n limitada de The Macallan creada por Jordi Roca, respetando los c\u00f3digos del lujo y la alta gastronom\u00eda.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> El valor del producto no resid\u00eda en el volumen ni en la exposici\u00f3n masiva, sino en la experiencia, el origen y la sofisticaci\u00f3n. El desaf\u00edo pasaba por generar visibilidad de forma controlada, mantener la coherencia con el universo est\u00e9tico y narrativo de la marca y<strong> trasladar una experiencia sensorial compleja al entorno social<\/strong> sin simplificarla ni desvirtuarla.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158243&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;102990&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;727314&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158239&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;140499&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;179685&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>La idea creativa<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;229265&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]La campa\u00f1a part\u00eda de una cena de <strong>gala experiencial presentada por Jordi Roca<\/strong>, concebida por la marca como eje del lanzamiento de The Harmony Collection \u00b7 Rich Cacao.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> Sobre esta base, dise\u00f1amos la estrategia de activaci\u00f3n con <strong>creadores<\/strong>, seleccionando perfiles capaces de interpretar y trasladar la experiencia desde una mirada personal, emocional y est\u00e9tica, alineada con los c\u00f3digos del <strong>lujo y la alta gastronom\u00eda.<\/strong><\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\"> El foco no estuvo en explicar el producto, sino en amplificar la vivencia, permitiendo que el contenido surgiera desde la experiencia real y no desde un mensaje forzado o t\u00e9cnico.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;117295&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205723&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>La clave<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;177100&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]El valor del proyecto residi\u00f3 en c\u00f3mo se activ\u00f3 la experiencia a trav\u00e9s de los influencers, asegurando que el contenido generado respetara el car\u00e1cter exclusivo del lanzamiento.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">La estrategia permiti\u00f3:<\/span>\u203a Seleccionar creadores alineados con cultura, gastronom\u00eda y lifestyle premium.<br \/>\n\u203a Garantizar que el contenido reflejara el universo sensorial y aspiracional de la edici\u00f3n limitada.<br \/>\n\u203a Mantener un equilibrio preciso entre visibilidad y posicionamiento de marca.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">Este enfoque permiti\u00f3 amplificar el lanzamiento sin comprometer la percepci\u00f3n de exclusividad asociada a The Macallan.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158237&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;117924&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;905238&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158245&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;150579&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173865&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Activaci\u00f3n<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;164090&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]La campa\u00f1a se activ\u00f3 mediante la <strong>asistencia de creadores cuidadosamente seleccionados a la cena de gala<\/strong>, quienes compartieron la experiencia desde su propio lenguaje, sensibilidad y est\u00e9tica personal.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"><strong>Perfiles:<\/strong><br \/>\n<\/span><\/p>\n<p>Lucas Ablatico \u00b7 Ana Cristina Portillo \u00b7 Sof\u00eda Paramio \u00b7 Manuel Ordov\u00e1s \u00b7 Nacho Yanes \u00b7 Alejandra Dom\u00ednguez \u00b7 Enrique Sol\u00eds \u00b7 \u00c1lvaro de la Lama \u00b7 Alba Herv\u00e1s \u00b7 Ram\u00f3n Vergara \u00b7 Mar\u00eda Serrano \u00b7 \u00c1ngel Fern\u00e1ndez \u00b7 Javier Ortega.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;163763&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205531&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Resultados<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;173369&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]\u203a <strong>Visibilidad cualitativa<\/strong> alineada con el posicionamiento de lujo de la marca.<br \/>\n\u203a <strong>Asociaci\u00f3n reforzada <\/strong>entre The Macallan, la alta gastronom\u00eda y la experiencia sensorial.<br \/>\n\u203a Generaci\u00f3n de <strong>contenido aspiracional<\/strong> coherente con el universo premium.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;966680&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;172588&#8243; el_class=&#8221;.body-ejecucion&#8221;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;544605&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/campanas-influencer-marketing\/\"><u><strong>M\u00e1s sobre el servicio de campa\u00f1as<\/strong><\/u><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158241&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; 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