{"id":157488,"date":"2026-01-12T16:50:46","date_gmt":"2026-01-12T15:50:46","guid":{"rendered":"https:\/\/lifeislive.es\/?post_type=portfolio&#038;p=157488"},"modified":"2026-03-10T17:43:49","modified_gmt":"2026-03-10T16:43:49","slug":"iberdrola-cocina-eficiente","status":"publish","type":"casos-de-exito","link":"https:\/\/lifeislive.es\/en\/casos-de-exito\/iberdrola-cocina-eficiente\/","title":{"rendered":"Iberdrola \u2022 Cocina eficiente"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;157528&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;145770&#8243; css=&#8221;.vc_custom_1768255837767{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;6&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-138380&#8243; overlay_alpha=&#8221;10&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;732357&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;114335&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;205858&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;582495&#8243; el_class=&#8221;.hero-brand&#8221; heading_custom_size=&#8221;23px, 3vw, 50px&#8221;]<span style=\"color: #808080;\">Iberdrola \u00b7 Cocina eficiente<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;202976&#8243; heading_custom_size=&#8221;clamp(28px, 3vw, 50px)&#8221; el_class=&#8221;.hero-intro&#8221;]C\u00f3mo generamos +2,1M de alcance, +2,4M de views y +40K interacciones, convirtiendo la eficiencia energ\u00e9tica en contenido relevante durante la Navidad.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;731600&#8243; heading_custom_size=&#8221;clamp(20px, 3vw, 25px)&#8221;]<strong>Campa\u00f1a de influencer marketing para concienciar sobre la eficiencia energ\u00e9tica en el hogar.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;101419&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;803253&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]El reto[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;212842&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<strong>Concienciar<\/strong> sobre la eficiencia energ\u00e9tica en el hogar sin recurrir a mensajes institucionales o excesivamente t\u00e9cnicos, tradicionalmente poco eficaces en redes sociales.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">El desaf\u00edo consist\u00eda en trasladar los conceptos asociados al ahorro energ\u00e9tico de forma comprensible, cercana y relevante, integr\u00e1ndolos en rutinas dom\u00e9sticas reconocibles durante la Navidad.<\/span><\/p>\n<p><span style=\"display: block; margin-top: 1em;\">La campa\u00f1a se desarroll\u00f3 durante el <strong>periodo navide\u00f1o<\/strong>, un momento de mayor consumo energ\u00e9tico y de alta saturaci\u00f3n de contenido en entornos sociales.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158175&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;376250&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;727314&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158169&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;124622&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;179685&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>La idea creativa<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;454299&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<strong>#CocinaEficiente \u00b7 #EficienciaEnerg\u00e9tica<\/strong><br \/>\nDesarrollamos un concepto creativo situando la cocina como el n\u00facleo de los h\u00e1bitos energ\u00e9ticos del hogar. A partir de recetas y situaciones dom\u00e9sticas propias del periodo navide\u00f1o, construimos un contexto cercano y reconocible para trasladar <strong>consejos pr\u00e1cticos<\/strong> que ayudaran a concienciar a la audiencia sobre la importancia del ahorro energ\u00e9tico.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\">El contenido se articul\u00f3 en torno a:<\/span><br \/>\n\u203a Piezas centradas en la <strong>cocina<\/strong>, que concentraron el peso principal de la campa\u00f1a.<br \/>\n\u203a <strong>Tips de ahorro energ\u00e9tico<\/strong> en el hogar, especialmente relevantes durante la Navidad, un periodo en el que el consumo energ\u00e9tico se incrementa de forma significativa.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;117295&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;199740&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Creatividad como eje del \u00e9xito<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;102141&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]La clave estuvo en c\u00f3mo se tradujo el mensaje, no en el mensaje en s\u00ed. La campa\u00f1a se construy\u00f3 a partir de:<br \/>\n\u203a <strong>Contextos cotidianos<\/strong> donde el ahorro energ\u00e9tico pod\u00eda explicarse sin fricci\u00f3n.<br \/>\n\u203a <strong>Situaciones dom\u00e9sticas<\/strong> habituales durante la Navidad.<br \/>\n\u203a <strong>Perfiles con experiencia y credibilidad<\/strong> en el \u00e1mbito del hogar. La participaci\u00f3n de perfiles senior reforz\u00f3 la confianza en el contenido y ayud\u00f3 a normalizar el mensaje desde la experiencia real.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158171&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;483414&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;905238&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158173&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;108946&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173865&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Activaci\u00f3n<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;195719&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]La campa\u00f1a se activ\u00f3 a trav\u00e9s de contenidos creados por perfiles gastro y lifestyle.<\/p>\n<p><span style=\"display: block; margin-top: 1em;\"><strong>Perfiles:<\/strong><br \/>\nBoukie \u00b7 Rafa Anton\u00edn \u00b7 Anna Ortiz \u00b7 Itziar Arag\u00f3n \u00b7 Guadalupe Fari\u00f1as \u00b7 Clara P. Villal\u00f3n \u00b7 Celia Garc\u00eda \u00b7 Roc\u00edo Garc\u00eda de Jaime \u00b7 Manuel Santos \u00b7 Santiago Mansilla \u00b7 Pepita Arg\u00fcelles \u00b7 Chlo\u00e9 Sucr\u00e9e.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;633017&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205531&#8243; heading_custom_size=&#8221;clamp(26px, 3.5vw, 40px)&#8221;]<b>Resultados<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-138380&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;170717&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]\u203a Alcance: <strong>+2,1M de personas.<\/strong><br \/>\n\u203a Views: <strong>+2,4M.<\/strong><br \/>\n\u203a Interacciones: <strong>+40K.<\/strong><br \/>\n\u203a Alto nivel de engagement para una campa\u00f1a de car\u00e1cter educativo.<br \/>\n\u203a La campa\u00f1a logr\u00f3 una elevada visibilidad en un momento de alta competencia de contenido.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;966680&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;172588&#8243; el_class=&#8221;.body-ejecucion&#8221;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;125171&#8243; heading_custom_size=&#8221;clamp(18px, 2vw, 22px)&#8221;]<a href=\"https:\/\/lifeislive.es\/campanas-influencer-marketing\/\"><u><strong>M\u00e1s sobre el servicio de campa\u00f1as<\/strong><\/u><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;195826&#8243;][vc_single_image media=&#8221;158167&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; lb_video_advanced=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;807729&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; 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